So instead of either opting to do nothing, retreating or taking average or normal levels of action you might as well go for it and take massive action. It’s important to note – regardless of whatever degree of action you choose to operate in, they all require work and energy in their own ways.

This level of action will certainly attract a lot of criticism, cause you to be fearful but don’t back down keep at it, persist until you achieve your goals. “Taking massive action means making somewhat unreasonable choices and then following these up with even more action.”

To abide by the 10x rule you have to always operate at the 4th degree of action-always taking massive action in the direction of your goals or targets. Success is not a zero sum game, there can be many winners.įrom the book we learn about the 4 categories of action. We should, instead, cultivate an abundance mindset – the perspective that there’s plenty to go around for EVERYONE. Many of us, mostly because of our upbringing, the messaging we get from the media or the environment we live in tend to look at success from a scarcity point of view. You can have as much as you want and so can I-and your achievement does not prevent or limit my ability to have or create success. as he’s fondly known tell us to not to view success as a commodity which is in limited supply. Success is not an option but is an absolute MUST if you have to live out your full potential in service to yourself, family, company and community. He further underscores this by saying “You must never reduce success in your mind or in a conversation to something that doesn’t matter on the contrary, it is vital.” Without it, you your group, company, goals and dreams and even the entire civilization would cease to survive and thrive.”

“Success provides confidence, security, a sense of self, the ability to contribute at a greater level, and hope and leadership for others in terms of what is possible. Success is your Duty, Obligation and Responsibility The following are some of my key take-away(s):

This book is really a call to elevate your thinking and action to 10x levels. One of the key tenets of the 10x rule is that the target is never the problem, rather any target attacked with the right actions in the right amounts with persistence is attainable. He then follows that up by explaining why it’s vital to operate according to the 10x rule.Īfter much reflection and consultation, Grant came to the conclusion that many a times we don’t achieve our goals because we don’t correctly estimate the required effort, time and energy.Īnd here he offers his first advise which is, you should NEVER reduce your target rather you should increase your activity. The 10x Rule, in a nutshell, is massive thinking + massive action, to put in a mathematical format. The author, Grant Cardone, begins by first defining what he means by the 10x Rule.

The 10x rule by grant cardone